- Maintain digital marketing activities with a budget ranging from €70,000 - €80,000 / month Monitor and analyze the results of campaigns, including weekly and monthly KPIs. - Maintain an average of 43% ROAS for Android and 75% ROAS for IOS app campaigns during all times of the lifestyle app promotion. - Develop and apply both strategic and tactical digital marketing plans with a focus on driving acquisition and sales. - Run ads on platforms FB, Instagram, TikTok, Google Ads, ASA, Iron Source, leveraging digital analytic platforms Google Analytics, Google Data Studio, Tableau, AppTweak, SplitMetrics, Firebase, AppsFlyer and Adjust to track and accomplish KPIs. - Measure return on investment across all digital channels and re-allocate budgets to ensure it’s being spent to the best effect. - Maintain productive and open relationships with clients.

- Managed multiple projects simultaneously in the following fields: banks, sports, food, and delivery. - In one project, I spent $1,625 and acquired 64 leads; the CPL was $25. - Promoted a range of our client's new products and services, and collaborated with bloggers to raise awareness. - Monitored targeted ad performance on social media and paid search platforms: YouTube, Facebook, VK, TikTok, Google Ads and Yandex Direct. - Cooperated with Performance, Growth, Product and Creative teams to maximize the performance of digital marketing channels.

- Promoted our delivery service on various digital channels at seasonal and non-seasonal periods with a focus on revenue or ROAS. Significantly reduced CPO to $3 to $10 per order, along with maintaining purchase conversion value ranging from $2,500 to $16,000. As a result, the company earned over $49,000. - Helped to significantly scale up the business by maintaining ROAS ranges of 630% to 2900% and extending the reach of delivery service. - Have proven track records of accomplishing planned KPIs and exceeding them. - Managed digital ad channels spending and owned all day-to-day operations: developing strategy, driving partner engagement along with execution, analysis, measurement and reporting. - Developed digital marketing strategy, presented actionable recommendations and implemented them to optimize advertising. - Launched advertising campaigns on Facebook, Instagram, Google Ads and Yandex Direct.

Историко-философский факультет