Development of Marketing and Business Consulting Projects, Training Programs, Strategic Planning, Identification and Development of New Business. Key Results: 30% of prospects converted into clients; development of promotional campaign with target in sales exceeded in +25%; development of 10 marketing consulting projects to the segments: mobile, domestic appliances, small domestic appliances, construction – paints / pipes, cosmetics, clothing, animal feed.

Reporting to the Marketing Director in Brazil and the Global Segment Director in Asia, was responsible by the identification and development of opportunities in the Durable Goods Market, besides increase awareness of the Fasson brand and its product range – B2B. Key Responsibilities: Identification and Development of New Business Opportunities and Products, Market Research, Build Relationship with End-Users (B2B), Development and Implementation of the Marketing & Products Strategic Plan, Growth Strategy for Key Markets and Customers. Key Results (2010 - 2013): +100% of sales growth (in USD); target of new projects was exceeded in + 25% .

Reporting to the Division VP, was responsible for managing the Philips and Walita market leading brands of portable home appliance product lines, with annual revenues of roughly €100 million and a team of three professionals. Between February and August 2008, was also responsible for the personal care product lines. Key Results: - Target of market share was exceeded in 10% and reached target of annual contribution margin and Ebit. - Revenue growth from €60 million to €100millions. - Branding management and growth of “brand promoters” was validated by the “net promoter score”. - Developed new product categories with high growth and profitability potential: - Juicer: exceeded the annual sales target from 64 to 230 thousand units. - Water purifier: 250% of sales increase in 2008 with high profitability. - Hand blender: strategy which led the category to double sales year on year. - Shavers: renewed the product line and repositioned prices, having posted record sales in 2008. - Activation of the health program, a global Philips MCI (Mission Critical Initiative) to the Kitchen Appliances: communication differentiation with focus on the final benefits. - Development of customized products (special deal) to key retailers: additional volume of 200 tsd units.

Reporting to the Marketing Director in Brazil and the Business Unit Director in France, was responsible for managing the Personal Care and Electrical Cooking product lines, segments that possessed major growth potential, high added-value and represented a global focus of the SEB Group. Key Results: - Marketing and Strategic Planning to the new Arno Beauty launching (Personal Care): 2005 – growth of 40% in sales/units and 80% in value. 2004 - growth from 40 tsd to 300 tsd units, increasing market share from 3% to 20%; - Launching of new products in the Electrical Cooking line, with growth of the contribution margin from 30% to 48%, and sales in 30%. - High demand for POS activation and fast distribution and sales growth. - Partnership with Cosmetic and Food Brands to POS and “Casa Gourmet”.

Marketing Manager / Product Group Manager (2002); Product Manager (1998 / 2002); Advertising and Promotion Manager (1995 / 1997); Product Manager (1995); Marketing Analyst (1992/ 1995) Reporting to the Marketing Director, was responsible for managing all lines of decorative paints in Brazil and South America, accounting for annual revenues of approximately R$ 700 million. - Prepared and implemented the strategic plan of the area. - Developed, introduced and managed products such as Suvinil Toque de Seda, Suvinil Selfcolor and Suvinil Texturatto, among others. Created and introduced a new brand (Glasurit) with a distribution strategy focusing on regional channels and intermediate product markets, adding another 3% to the company’s total share of the paint market. - Prepared the strategy for increasing Suvinil’s brand equity through campaigns, product launchings and new visual identity, rejuvenating and modernizing the brand, as well as recovering market share. - Managed and reorganized the Advertising and Promotion area, resuming actions in the print and electronic media with the objective of maintaining Suvinil as the market leader. - Created and introduced the concept of direct communication with clients through Suvinil Express magazine. Developed the first website for paints on the internet. Organized regional and national trade fairs and events.

Marketing / Administration, MBA in Retail

Marketing / Administration, Post Graduation Degree in Marketing

Advertising & Marketing, Bachelor’s Degree in Advertising and Marketing